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Dutch umbrella in TIME magazine

The Senz umbrella made it to TIME magazine's annual 'Invention of the Year' list.

By Editor Design.nl / 20-11-2007

The Senz umbrella made it to TIME magazine's annual 'Invention of the Year' list.

The annual list is chosen by TIME magazine out of thousands of new products. The Senz umbrella was designed by Dutch industrial design student Gerwin Hoogendoorn.

Although it didn't win topspot, the umbrella was still featured in the shortlist published in the 12 November issue of the magazine.

'Mary Poppins Redux: Shaped like a bat wing, the aerodynamic Senz umbrella can stand winds up to 70mph (115 km/h) without flipping inside out. Bonus: special non eye-stabbing struts!'

For more information and to see the Senz umbrella featured on ABC news, check the links below.

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