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Coup de Théâtre

For La Montre Hermès, Kiki van Eijk designed a nomadic window display decor concept, drawing her inspiration from her poetic inner dream world. 

By Editor /asdf 31-01-2013

Each display is a miniature theatre intended to recreate a certain atmosphere; Kiki designed veritable miniaturised scenes linked to the company’s collections; Cape Cod, Dressage, Clipper, Arceau, Heure H, as well as to the precious watches.

Consisting of miniature decors and objects, each little scene looks like a theatre stage where all the elements intrigue, with their details, colours and occasionally incongruous proportions, as is always the case in Kiki’s world.

La Montre Hermès has history and a wealth of knowledge” Kiki emphasises. “It plays with surprise elements linked to horses and the sea, while travel is always on the agenda. Consequently, I created an original environment for this itinerant exhibition which invites spectators to take part in a fairytale-like voyage. Enchanted by the decor, the spectator is like a child who sees something for the first time. It’s a bit like the sort of surprises one has when travelling and exploring unknown territory”.  

Pervaded by a sense of playfulness, elegance and precision, Coup de Théâtre by Kiki van Eijk for La Montre Hermès, embodies the spirits of both Hermès and Kiki.  The launch of these enchanting miniature theatres was held on the 7th of December 2012 in Taipei, Taiwan, at the Hermès watches and jewellery store and can be admired there until the 20th of February 2013.

And, like a production by a theatre group, the mini theatres will soon set off to present a show in several countries around the world from the end of 2012 through 2013.

Designed and manufactured by Kiki herself, most of the 2,000 elements of which the decors consist call upon high-tech techniques (like laser cut-outs, 3D printing, etc) and craftsmanship of the highest order (modelling, casting, and working with wood, resin and metal). Metal elements are matt, mirrored or even gilded. This creates a visual richness in the display windows while evoking the multiple procedures and skills required to construct the watches designed by the House of Hermès.


These exuberant, elegant and joyful displays communicate the rich imaginary universe linked to Hermès and are an invitation to discover and rediscover its flagship watches. The display dedicated to the Arceau collection presents a stable from two different complementary viewpoints. Dressage recreates a dream-like horse-riding arena. Clipper takes you on an ocean crossing; while the inspiration for the two little scenes dedicated to Cape Cod is drawn from resorts and marinas in this region of the Atlantic Ocean.

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