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Winners DDA #DDW13

Iris van Herpen, Irma Boom and Arne Hendriks are among the winners of this year’s Dutch Design Awards. 

By Cassandra Pizzey / 24-10-2013

After visiting the exhibition featuring work by each Dutch Design Awards 2013 nominee, it became clear the judges had their work cut out for them. On the newly renovated Torenallee, the extensive exhibition shows work in three main categories: Communication, Spatial and Product. 

Surprisingly, works by the big winner of the night Iris van Herpen – receiving Best Fashion and The Golden Eye Award – are not on show. Instead, visitors of the exhibition have to make do with a video of her catwalk show Voltage. It’s Van Herpen’s fourth Haute Couture collection and one that demonstrates the ‘electricity of the body’. Working together with a number of architects she once again presented a versatile collection in which new techniques such as 3-D printing are paired with craft to create a collection that incorporates many disciplines. 

Best Graphic Design went to a deserving Irma Boom for her Chanel ˚5 book. The judges described the project as “invisible yet present, a sensory elevation”. There was no image of the winning publication as “it could not possibly be captured in a single image”. The book accompanies the exhibition Chanel ˚5 at the Palais de Tokyo in Paris and is indeed more than just a publication. Printed without ink, the pages are embossed from the images to the copyright page. It’s not just a booklet either, the book is exactly five centimeters thick, a reference to the perfume it’s inspired by. 

A category that doesn’t stick with the present but presents concepts that could one day be integrated into our daily lives is Future Concepts. There were some familiar projects in the mix such as Bas van Abel’s fair phone and the educating Nano Supermarket by Next Nature Network. The judges however, chose Arne Hendriks’ The Incredible Shrinking Man as the winner. “In a time where everything is getting bigger, Hendriks looks at the positive side of us getting smaller” said the judges. 

The project looks at a future in which people have shrunk to a mere fifty centimeters, allowing for more living space and more food for a start. Although the project may seem like a metaphor, Hendriks’ absolute dedication to the project has gotten him serious recognition. 

One project that certainly tugs at the heartstrings is Christien Meindertsma’s ‘The collected knitting work of Loes Veenstra from the 2e Carnissestraat’. This winning project (Best Autonomous Design) is about Loes Veenstra, a lady from Rotterdam who has knitted over 500 jumpers since 1955. She stored them in cardboard boxes in her house and the collection was discovered by Museum Rotterdam. Together with Wandschappen, the museum invited Meindertsma to create a book, exhibition and flashmob about the jumpers. In collaboration with Droog, the jumpers will be up for auction on 31 October. 

The Mini Young Designer Award went from Pepe Heykoop to graphic designer Femke Herregraven, whose work looks at the medium as a tool to research and present findings about our complex society. She takes on the role of journalist in her projects and presents important issues and inequalities. 

For a complete overview of the nominees and winning projects visit www.dutchdesignawards.nl.

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