The new Italian-based international design label SKITSCH launched with much fanfare during the Fuori Salone Milan. Armed with a dash of playfulness, the label offers design objects, furniture and accessories for the interior and outdoors.
The first SKITSCH collection presented more than 50 new design projects created by 24 international and emerging designers. Among those are Dutch designers Maarten Baas, Bertjan Pot, Minale-Maeda, Joost Van Bleiswijk, Kiki Van Eijk, Niels Van Eijk and Miriam Van der Lubbe.
Not only was the label and collection launched but SKITSCH also debuted their first flagship store in the centre of Milan.
Elspeth Diederix, the renowned Amsterdam-based photographer and visual artist, will shoot the advertising campaign for the launch.
Some of the new products included:
Haphazard Harmony by Maarten Baas
A full range of tableware, in porcelain, based on intuitive little sketches.
Table tales, Rocking chair and rug by Kiki van Eijk
Mirrored series by Joost van Bleiswijk
A range of furniture to honour and emphasize the beautiful and classical technique of mirrored furniture.
Dazzle Chair by Bertjan Pot
More an optical illusion than a bedazzling piece, the chair plays with two- and three-dimensional effects.
Soft Wood by Minale-Maeda
The bench and mirror with console seem made of wood. Upon closer inspection, the products are actually soft.
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