Next summer the Netherlands will be host to a yearly, temporary travelling museum as festival De Parade and museums Het Nederlands Fotomuseum, Museum Speelklok and Het Natuurhistorisch Museum Rotterdam join forces.
In 2015, 2016 and 2017 the Netherlands will have a new museum during the summer months. Theatre festival De Parade, Het Nederlands Fotomuseum, Museum Speelklok and Het Natuurhistorisch Museum Rotterdam will organise the Parade Museum. The museum with its own pavilion will travel together with de Parade to various Dutch towns.
The initiative is supported by the BankGiro Loterij, as announced last week during the Goed Geld Gala (good money gala). Initiator and cultural advisor Johan Idema came up with the idea for a festival museum.
What is the Parade Museum?
The Parade Museum won’t host any ‘normal’ exhibitions, instead it will show objects in new ways and tell stories, in keeping with the character of de Parade. The museum will have its own pavilion on the ground of de Parade which will be designed by Firma Brandwacht, together with a young architect. Het Fotomuseum, Museum Speelklok and Het Natuurhistorisch will each be responsible for the programming for one summer. The Parade Museum will pass through four cities, including Rotterdam, The Hague, Utrecht and Amsterdam. The museum will be open for almost two months at a time, also during afternoon openings making it accessible for children and parents.
Why the Parade Museum?
The Parade Museum aims to offer visitors an even more diverse programme. The three participating museums want to reach an even bigger and more diverse audience and increase their popularity. The museums also hope to gain from the experience by learning from this innovative method of programming. “The Parade Museum will show what a festival museum has to offer for three years. No objects in glass cases or hung on the wall, we are reinventing the museum, especially for de Parade,” says initiator Johan Idema.
About the participants
Johan Idema is cultural advisor and created concepts for ‘De Grote Kunstshow’ (the big art show) at the Stadsschouwburg Amsterdam. Theatre festival de Parade travels through the Netherlands each summer presenting a varied programme of art, theatre and music. Last year, some 300.000 people visited the festival. Het Nederlands Fotomuseum is the knowledge centre for photography in the Netherlands and is responsible for photographical heritage as well as organising international photography exhibitions. Het Natuurhistorisch Museum Rotterdam pays special attention to nature and the natural history of the Rotterdam region as well as the rest of the world. Museum Speelklok tells centuries’ old story of the desire to show music though self-playing instruments.
Photo: Erik van't Hof
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