By Editor Design.nl /asdf 17-01-2008

The Amsterdam International Fashion Week will be officially opened in the Individuals Statement Store on 19 January 2008. This is a privilege the Statement Store earned by winning the Laundry Days window display competition in July 2007. As well as opening the Fashion Week, Individuals will also be showing its fourth collection.

A spark of something - Hope -, the theme of the Individuals collection Summer ’08 will be presented to the public in a newly designed interior of the Statement Store. The subtle statement of this collection is reflected in the store’s fresh and pleasant use of white, space and wall silhouettes.

Individuals
Individuals is a brand developed, produced and marketed by young creatives from the AMFI Amsterdam Fashion Institute. Individuals is a ‘reality school’ run by experts from the fashion industry. This is the backbone for the brand. The three AMFI departments (Fashion & Design, Fashion & Branding and Fashion & Management) work collaboratively to build the brand. Every design has the signature style of an individual young creative, and the character of the collection as a whole is a mix of these signature
styles. Diversity is the principal characteristic of the brand: it is as multifaceted as the human character,
and assumes a different face for every role.

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