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Multiplicity and Visual Identities

Start date: 24-01-2008
End date: 24-01-2008
Country: The Netherlands
City: Amsterdam
Location: Danzigerkade 8a

 

The research programme in multicultural and hybrid societies starts with a Public lecture by Bas Heijne. The lecture is about ‘Multicultural and Hybrid Societies’. Designers, communication specialists etcetera can still join the research programme.

By No author / 14-01-2008

The research programme in multicultural and hybrid societies starts with a Public lecture by Bas Heijne. The lecture is about ‘Multicultural and Hybrid Societies’. Designers, communication specialists etcetera can still join the research programme.

Initiated by Design2context (Institute for Design Research, Zurich University of the Arts), this programme concentrates on the new roles designers need to explore in a changing global world of increasingly hybrid societies. It breaks new ground within the specific field of identity and image creation (Beeldvorming/ Bildformung) in multicultural societies. Designers tend to focus first on corporate design and visual language, all under the label of identity development. Accordingly, true knowledge about identification processes seems to be scarce. Multiplicity aims to go beyond the graphic symbolic itself and explores new roles of designers and other developers of identification processes. It will set up experiments geared towards questioning present strategies and visual tools, as well as the production of meaning in multicultural and hybrid societies. This interdisciplinary postgraduate programme aims to foster a new breed of designer, one who is a synthesis of artist, inventor, mechanic, objective economist, evolutionary strategist and social catalyst.

Seven expert meetings feature theoretical and practical explorations of visual identity in today’s multicultural hybrid society. The programme addresses the various aspects of multiculturalism through five windows: Common We – Conflicting Realities; Representation – Presence; Civic – Corporate; Differences – Unity; and Hybrid – Static.

An international team of individual Participants and (institutional) Research Fellows join and support the programme by developing their own projects within the programme. Independent designers and communication specialists are involved, as well as representatives from city and national government, NGO’s and the corporate sector. Some 22 experts will be invited to give input to the programme and research projects. The Design2context (ZHdK) staff is curating the programme and will offer personal coaching to individual Participants and serve as a sounding board for (institutional) Research Fellows.

The colloquia are organised each month starting from January 24 until July 2008, which is also the designated Year of Intercultural Dialogue by the European Commission.
The Design2context (ZHdK) initiative takes place in cooperation with Premsela, Dutch Platform for Design and Fashion and BNO, Association of Dutch Designers in Amsterdam.
Colloquium 4 (April) will take place in Geneva in cooperation with the Academy of Art and Design Geneva (HEAD).Fast decision makers (designers/ communication specialists/ commissioners) can still join this unique, one-off programme and opportunity, which will start January 24, 2008 with the first colloquium, entitled ‘Multicultural and Hybrid Societies’.
Contact: evert.ypma@zhdk.ch

Public lecture Bas Heijne
In the context of the series of colloquia, public lectures are organised as well.
The first lecture, by the well-known Dutch author and columnist Bas Heijne, is about ‘Multicultural and Hybrid Societies’. Heijne is the author of the recently published book Onredelijkheid (Unfairness).

Location: At the new location (!) of BNO, Danzigerkade 8a, 1013 AP Amsterdam, www.bno.nl
Date/ Time: 24 January 2008, 20:00 – 22:00
Admission free. Please make your reservation via multiplicity@bno.nl

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