Make A Forest Part II
Bruggeman traveled to Santa Cruz de la Sierra in Bolivia. There a well-known local tree in the Manzana Uno Square was selected as the location for a one-day installation.
The tree is a native South American Toborochi. “This Tobotochi will surely understand all human sins and weaknesses,” says Bruggeman. “It is a city tree and has never seen the forest.”
A confession box was erected around the tree with three questions put to would-be confessors.
Have you ever sawn or cut down a tropical hardwood tree illegally?
Have you ever brought home garden furniture that is (possibly) made of illegally obtained tropical hardwood, or used such wood for a floor covering or paneling purposes?
Have you ever committed any other act of violence, abuse or negligence against tropical hardwood trees?
Punishment ranged from a good whipping with a provided rod, to a compulsory hugging of a tree, or an order to buy a redemption tree.
“Two hundred small trees of fifteen different indigenous species were available,” says Bruggeman. “They each had a label urging owners to take good care of them.”
The project works as both a tribute and a reminder.
About two hundred and fifty people participated in the confession with reactions ranging from bemused to very serious.
“Most people chose to hug a tree or buy a redemption tree,” says Bruggeman. “Only the really courageous ones chose to whip themselves. I think it worked because normal people with a normal routine don’t really have much time to think about ecology. Nature awareness is just not at the forefront of people’s minds.”
Bolivia is historically Catholic so everyone was familiar with the confession box as a concept. Alongside the box was a billboard with explanations and images. “That worked to really generate conversation so the whole thing worked on two levels,” says Bruggeman.
The team was pleased because even though this is art, it touched a non-art-going locals who would otherwise miss the message delivered in a more traditional art setting.
“This wasn’t supposed to offer a solution to deforestation,” says Bruggeman, “but I think it did reach people and offer them a different way of thinking about a problem that belongs to us all.”
Points of sale
( 0 Votes, average: 0 out of 5)
click to vote
- Dutch Design Week 2013
- Amsterdam Fashion Week 2013
- Dutch Design Week 2012
- Milan 2012
- Amsterdam Fashion Week 2012
- Dutch Design Week 2011
- Amsterdam International Fashion Week 2010
- Amsterdam International Fashion Week 2011
- Dutch Design Week 2010
- Dutch Design Double 2010
- Milan 2010
- Design.nl 100th Issue Favourites
- Dutch Design Week 2009
- Dutch Design Double 2009
- Milan 2009
- Amsterdam International Fashion Week 2009
- Going Out - Restaurants, bars, cafes, clubs and hotels
- Graphic Design Festival 2008
- Dutch Design Week 2008
- Retail Therapy - Where to buy Dutch design
- FreeDesigndom 2008
- Milan 2008
- Amsterdam International Fashion Week 2008
- Design.nl Tokyo favourites