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Good Amsterdam

No, it's not the latest tourism Amsterdam campaign but the local version of the worldwide posters for charity initiative Good50x70, that supports five Amsterdam non-profit organisations.

By Jeanne Tan /asdf 20-10-2009

Two years ago, the non profit design initiative/competition Good50x70 was started up with the intention of assisting charities worldwide with free visual communication material.

Its founders Milan-based Pasquale Volpe and Tommaso Minnetti together with Will Georgi from Amsterdam-based advertising agency Gummo, felt that there was little attention given to social communication - and not of the Facebook kind - within the advertising world, and set out to do something about it. The first edition of Good50x70 received 1659 entries, 2008 attracted 2710 entries and this year, a whopping 4500 entries were submitted. Designers are clearly wanting to use their skills to make a difference.

Good50x70 invites designers to design a poster responding to a series of critical global issues put forward by a number of endorsing charities. The name refers to the size of the poster: 50cm x 70cm. From the submitted entries, the best 30 responses to each brief are chosen by an international jury and can then be used by the charity for free to promote their organisation worldwide. The posters are presented in an exhibition (the opening is held each year at the Triennale Design Museum in Milan in June) and catalogue.

For 2009, the charities and themes were: Child Labour (Unicef), Climate Change (WWF), HIV/AIDS (Lila), Nuclear Emergency (Greenpeace), Healthcare Deprivation (Emergency), War on Terror (Amnesty) and Women's Rights Violation (Amref).

This year, Good Amsterdam, a local version of Good50x70 was launched supporting Amsterdam charities. The initiative was set up by Minnetti and Georgi. "We decided to work with local charities to make something really useful for them, most of these Amsterdam charities have in fact never had a communication campaign before", says Tommaso Minnetti. Five Amsterdam charities were chosen: Amsterdam Cares (volunteer carers), Hart Voor Amsterdam (corporate social responsibility), Memorabele Momenten, De Poezenboot (stray cats), Z Magazine (magazine supporting homeless people). For each charity, three posters were selected.

On 30 September 2009, the 15 final posters for Good Amsterdam were presented in Pakhuis de Zwijger - some of them can already be seen on the streets of the city. The night also hosted a live design battle to produce a poster for the Leger des Heils (the Salvation Army) won by Lava and the international launch of the Good50x70 catalogue for 2009. The initiative now invites designers around the world to start a local version of Good50x70 in their own city. Please see the Good 50x70 website for more details.

The third poster initiative of Good 50x70, poster4tomorrow is collaborating with Reporters Without Borders and Amnesty International/Italy to invite designers to address the current state of human rights and freedom of expression. Call for entries closes 15 November 2009. Please see the poster4tomorrow website for more details.

Main image: Z Magazine, Kaspar van Delft and Arno de Jong (Netherlands)
Image: Hart voor Amsterdam, Adele Renault
Image: Poezenboot, Tessa Kwee (Netherlands)
Image: Leger des Heils, Lava (Netherlands)
Image: Flavio Carvalho (Brazil), The Problem and The Solution, Nuclear Emergency
Image: Carlier Julien (France), Let them grow, Child Labour
Image: Exhibition Milan

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