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Fashion and The Hague

For the second year running, The Hague hosts the Dutch Fashion Awards, setting the event around eleven days of fashion-themed projects and exhibitions around the city.

By Katie Dominy /asdf 04-11-2010

Entitled Résidence de la Mode, the aim of the initiative is to introduce new Dutch talents to the general public through a programme of temporary installations in galleries and fashion and lifestyle stores in The Hague, held from 28 October until 7 November 2010 in conjunction with the Dutch Fashion Awards

A key part of the Résidence de la Mode project is the Fashion Tour that links together a series of exhibitions of upcoming fashion talent. These include the five nominees for the Dutch Fashion Awards 2010: Conny Groenewegen, Iris van Herpen, Marcha Hüskes, Claes Iversen and Bas Kosters. The winner, who receives 25,000 euros, will be announced on the evening of Friday 5 November 2010.

The exhibition of the nominees is accompanied by work from a select group of upcoming talents: Merel Boers, Elsien Gringhuis, Lifu Hsiao, MaryMe-JimmyPaul, Kymare, Maison Portier, Treasures by Julie Coste, Marga Weimans, Hyun Yeu and Zigfreda, plus a number of homegrown talents from The Hague: Michael Barnaart van Bergen, Sarena Huizinga, Janneke Lemmers, Amber Anthe Scholten, Bastian Visch and Allan Vos.

Highlights include gallery store Le Magasin that has collaborated with fashion editor and curator Ferry van der Nat to run a temporary shop selling work from the five nominees for the Dutch Fashion Awards, as well as work by last year’s award winner Sjaak Hullekes, plus Jeroen van Tuyl, Hyun Yeu, Maison Portier, Klavers van Engelen and Michael Barnaart van Bergen. The store also features an exhibition on the history and future of Dutch fashion, featuring in addition, photography, styling and illustration. Other stores not to miss on the tour include creative department store Hoop, Maison de Bonneterie and De Bijenkorf.

Let’s take a look at the five nominees for the Dutch Fashion Awards:

Iris van Herpen just won the Rado Young Designer Award as part of the Dutch Design Awards, so can she make it a double victory? The ArtEZ Institute of the Art’s graduate won great praise for her spring/summer 20011 collection entitled Crystallization, where garments appeared to be frozen in the moment, between water and ice. This autumn/winter Van Herpen launched a limited edition exclusively hand-made shoe design in collaboration with United Nude and in January will show in Paris for the first time during Couture Week.

Another fellow ArtEZ graduate, Marcha Hüskes graduated in 1999 when she also won the prestigious Frans Molenaar Prize. Hüskes’ style is one of Couture elegance, simple well-cut designs with minimal but beautifully-executed details, an effortless mix of luxury and wearability. Her collections are produced in Italy, using high quality Italian jerseys. Hüskes comments that she is not interested in statement or fast-fashion fashion and her Dutch background of a highly-casual and classless culture leads her to try to create fashion that reflects this society.

Conny Groenewegen’s designs often reference her childhood memories of the light effects created by Dutch glasshouses, reflected in her love of transparency and architectural lines. Groenewegen is known for her research into materials, updating traditional materials such as lace, leather and knitwear with the use of new industrial techniques such as digital knitting, laser cutting and printing, allowing her to construct shape and volume from the materials themselves. Groenewegen studied fashion, 3D design and mixed media at Willem de Kooning Academy in Rotterdam and her work has been shown throughout Europe and the Netherlands. Next year Groenewegen aims to develop her label in two directions: a quality knitwear line to be sold at some 40 international stores, and a more exclusive, experimental laboratory for one-off pieces or small runs.
Danish-born Claes Iversen studied fashion at the Royal Academy for the Arts in The Hague, followed by a Masters at ArtEZ Institute of the Arts, attracting attention even before his graduation in 2008 with a heavily romantic show at AIFW in collaboration with Mulberry featuring dramatic fabric roses. Iversen’s work is characterised by a keen eye for fine tailoring, detailing and craftsmanship. With his brand new atelier and salon now located in the centre of Amsterdam, Iversen now has a place where he not only can develop and create his collections, but where people can come for tailor-made clothes. The collections major on eveningwear, in particular lots and lots of dresses.

Bas Kosters also completed the Masters programme at ArtEZ Institute of the Arts, graduating in 2003 with a collection called ‘Two Teacups and a Frying Pan’ a title that epitomizes Kosters’ quirky, playful post-punk spirit. Prints, embroidery and illustrated cartoon brights comprise his signature style and have earned him a string of collaborations with brands such as Coca Cola Light, Mattel, Heineken and Kuyichi Jeans. At last year’s edition of the Dutch Fashion Awards, Kosters won the Dutch Fashion Incubator Award that led to department store De Bijenkorf selling an exclusive limited collection in a temporary Bas Kosters shop-in-shop. 

Résidence de la Mode runs 28 October to 7 November 2010 in The Hague.

Click on the images to enlarge

Main image: Festival poster
Other images top to bottom: Marcha Hüskes, Bas kosters, Claes Iversen, Conny Groenewegen, Iris van Herpen, Le Magazine, Nominees Dutch Fashion Awards.

Photography: Bram Saeys and Duy Quoc

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