By Editor Design.nl / 25-06-2008

Dutch visual communication agency Koeweiden Postma wins three Merits at European Design Awards.

The communications style for concert hall De Doelen was awarded twice, in the categories 'Company Implementation' and 'Posters'. The third Merit was for the packaging for HEMA's Cooking & Tableware line.

For the Rotterdam concert hall De Doelen Koeweiden Postma in 2007 developed a new communications style, that brings unity in all communication while at the same time leaving lots of space for variation. An octagonal frame, derived from the ground plan of the concert hall itself, is the basis for the style. Within this iconic form each concert can be announced in a specific atmosphere.

For retail chain HEMA Koeweiden Postma developed packaging for a line of cooking and tableware. For this, different ingredients were scanned and monochrome colours used in different compositions. These compositions reflect different product groups within the Cooking & Tableware line. The European Design Awards Ceremony was held for the second year. In 28 categories agencies from 18 European countries were awarded. The jury consisted of representatives from 12 European design magazines.

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