Dutch Design Week 2011 preview
DDW is filled to overflowing with design. While the program gradually takes shape, the first highlights are announced: lectures by trend watcher Lidewij Edelkoort and other prominent speakers; a retrospective of designer and sculptor Joep van Lieshout at Piet Hein Eek – also including work by designers such as Floris Hoovers and Dirk van de Kooij; and Sectie C, a large breeding place as well as a new DDW Area where (young) talented designers open their studios.
In addition, there are of course the annual highlights such as the Graduation Show of Design Academy Eindhoven, full of conceptual work by no less than 150 designers; the awards ceremony of the Dutch Design Awards for the best design in various categories – with an exhibition of recent works by winners and finalists; projects presented by several faculties of the TU/e (Eindhoven University of Technology); and an extensive exhibition in the Klokgebouw, one of the hots pots during DDW, presenting work by established and upcoming designers, companies and the manufacturing industry.
Kiki van Eijk and Joost van Bleiswijk open their new studio at Strijp T. In the Schellensfabriek (Schellens factory), several designers and the Fotoacademie present their work, just like Onomatopee, which at their own location also shows work by Nacho Carbonell and EKWC. A bit further, in the Witte Dame building, together with Lucas Maassen and Unfold MU displays the interactive exhibition ‘After the Bit Rush – Design in a Post Digital Age’. Among the confirmed collective presentations are the annual exhibition – surprising as ever – of Dutch Invertuals, Ontwerplabel Vij5, featuring works by seven designers, and ‘Object Rescoped’, presenting work by twelve recently graduated designers.
Eindhoven also has its own Zona Ventosa around Temporary Art Center, where young designers from around the country show their work.
In 1998 evolved from De Dag van het Ontwerp (The Day of Design), DDW has meanwhile grown into the largest design event in the Netherlands and enjoys international recognition. Also the upcoming jubilee edition ensures a balanced mix of up-and-coming talent, established designers, renowned bureaus, the manufacturing industry and various knowledge institutes. For nine days, numerous exhibitions and openings, seminars and workshops, product launches and presentations transform Eindhoven into design capital of Europe.
Within the wide range of design disciplines, DDW also organises several events for specific audiences: - DDW Business, a three-day programme for entrepreneurs with exhibitions, workshops and& nbsp; networking meetings focused on the distinctiveness of design in business, and vice versa.
- DDW Crafts, an exhibition of various craft workshops including the Textiel Museum Tilburg, the Grafisch Museum Breda and the artists’ workshop Beeldenstorm, showing how designers today approach and revitalise crafts.
- Film + Design, an exclusive design and film festival with high-profile movie premieres, organised by Cicada Studios.
- DDW Kids focuses on the talent of the future. Departing from the theme of ’3 Doors further’, children engross themselves in other people’s stories and together with designers think up solutions during brainstorming sessions and workshops in cooperation with De Ontdekfabriek.
- DDW Hospitality, in the context of hospitality and the inner man, DDW and a large number of hotels, restaurants and pop-up catering establishment s introduce design menus with small-scale exhibitions and presentations, in which design and good food go hand in hand.
Ten years DDW
DDW could not have existed without the dedication and support of all designers. Therefore, the event now honours these designers with a special campaign, which came into being within the scope of the tenth anniversary of design bureau Volle-Kracht and photographer Lisa Klappe. Not so much the design itself, but the people behind the design take centre stage. The collages built up from more than one hundred portraits of professionals from the design field literally form the face of the event. The eye-catching campaign is a tribute to the designer and will in the coming months feature in various media and promotional means.
Main image: Dutch Design Week
Other images: 1. Modebelofte 2. Graduation Show DAE 3. Make a Forest 4. Nacho Carbonell 5. Campaign image of DDW featuring amongst others: Klaas Kuiken, Jo Meesters, Daan Roosegaarde and Piet Hein Eek
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