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Arnhem Mode Biennale 2011

The fourth edition of the Netherlands' biggest fashion event is dedicated to Amber: a mysterious, seductive personification of the phenomenon of fashion.

By No author /asdf 24-02-2011

Fashion turns on its charms, mysteries and complexities; the fourth edition of the Arnhem Mode Biennale, grandly attempts to portray the phenomenon we call fashion.

The world’s largest cultural fashion festival: The Arnhem Fashion Biennale will take place from 1 June until 3 July 2011. The theme of this year's Biennale focuses on Amber, a muse that personifies the multi-faceted, fleeting nature of fashion. The Biennale team have been tight-lipped for the last year and a half about their plans, however, the much-anticipated list of designers and artists was proudly announced at a preview in Amsterdam this week. The rolling list confirms international and local names such as: A.F. Vandevorst, Amie Dicke, Ann-Sofie Back, Bless, Capricious, Commuun, Damir Doma, Fashion In Film, Inge Grognard & Ronald Stoops, Iris van Herpen, Juun J, Maison Martin Margiela, Nicholas Kirkwood, Nico Muhly, Ohne Titel, Patrik Ervell, Preen, Prada, Rad Hourani, Raf Simons, Rodarte, Siki Im, Six Scents, Thom Brown, threeASFOUR, Wendy & Jim.

Designers have been invited not only to show a selection of garments but also to design their ‘habitat’: an installation that constitutes a universe conjured up by its creator. The result, as envisaged by artistic director JOFF, will be an exhibition that focuses not only on fashion collections but also on the infinitely larger worlds that surround them. The intriguing image campaign will be gradually unravelled in the lead up to the event.

The Biennale will be held in three locations: the epicenter (or main exhibition space housed in a vacant factory belonging to hosting partner AkzoNobel); various city centre locations and the Museum of Modern Art. Each location will present a different facet of Amber's persona.

The creative team behind the fourth installment have upped the stakes to ensure that the 2011 Biennale is bigger, better and more international than the last, drawing the city of Arnhem into the fashion limelight once again. 

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