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Amsterdam International Fashion Week A/W 2010

With a fantastic programme of designers presenting new collections on the catwalk this season and a diverse public program, Amsterdam International Fashion Week will take over the country's capital at the end of this month.

By Editor Design.nl /asdf 21-01-2010

The Autumn/Winter 2010 programme of Amsterdam International Fashion Week features a packed schedule of catwalks and salon shows from our favourite Dutch fashion designers and a diverse satellite program of events spread throughout the city. Here's our tips of what to catch.

Official Schedule

This season's schedule held again at the Westergasfabriek features our favourite Dutch designers including Mattijs, ...And Beyond, Michael Barnaart van Bergen, Mada van Gaans, Bibi van der Velden, AMFI Individuals and Elsien Gringhuis. In particular:

Jan Taminiau
Jan Taminiau presents his new collection 'Duality', based on thoughts of a duel and of duality. A duel between different cultural traditions, heritage and innovation. It is a noble duel, almost dancelike as in fencing. With a duality of seduction, unveiling and hiding. The sculptural forms can be interpreted as a shield - or protection - for battle, but at the same time they offer intimacy, play their role in a game of concealing and seduction.

Claes Iversen
"The central theme for my Autumn/Winter collection 2010 is adolescence. During this period in your life a lot of things are in development causing a great deal of insecurities. You find yourself balancing between your carefree childhood and the structured, liable life of an adult. This is where I find myself in my professional career as well right now, balancing between life as a creative fashion designer and running a business. This season is about hard lines combined with soft elements, a lot of handwork and embroidery with an overall 60's feeling. The colours red and bordeaux, toned down with old pink and apricot: checks and vintage details."

Downtown

Juxtapose
First release of the Juxtapose collection by the makers of Gluejeans. Dutch design duo G+N, makers of the award-winning Gluejeans, have surprised us again with a new technique. Their new Juxtapose collection of jeans, jackets and coats will be introduced to the Netherlands exclusively by Droog at home.
Launch: 28 January, 18:00 - 21:00
Location: Droog, Staalstraat 7a/b

It would be so nice
As part of Amsterdam International Fashion Week Foam_Fotografiemuseum Amsterdam is showing the work of young fashion and portrait photographer Mylou Oord. She photographed her friend and muse Aynouk Tan over an entire year for the series that clearly shows Oord's blurring of the boundaries between a posed portrait and a more snapshot-like approach. The spontaneous and intimate character of her photos gives the viewer a feeling of witnessing the photographer's life from extremely close up.
Opening: 23 January, 16:30
Location: Foam, Keizersgracht 609

Cultuur Couture: Catwalk performance by young designers from the Royal Academy of Fine Arts in Antwerp
Catwalk performance of contemporary collections inspired by clothes and accessories of non-western cultures, set against the unique backdrop of the Tropenmuseum. Designers: Nathalie Fordeyn, Izumi Hongo, Mariel Manuel, Setareh Mohtarez, Matthieu Thouvenot and Pierre-Antoine Vettorello. The performance will be a startling and intimate presentation that will enable visitors to focus on the clothes in a unique way.
Times: 24 January, 14:00 and 15:00
Location: Tropenmuseum, Linnaeusstraat 2


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