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Amsterdam HQ for United Nude

Architectural shoe brand United Nude opens a new Amsterdam flagship store, debuting their interior design concept, the Wall of Light™.

By Editor Design.nl / 28-10-2009

United Nude, a shoe brand founded by Dutch architect Rem D Koolhaas and English shoe-maker Galahad JD Clark opened a flagship store in Spuistraat, Amsterdam on 22 October 2009.

From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design and innovation. The qualities of the brand's products and philosophy are also evident in the interior design of the flagship store, designed by brand Creative Director and architect Rem D Koolhaas. The store is a “dark-shop” concept which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted. The most prominent element of the store design is the Wall of Light™, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames. The colours of the wall change regularly to vary the atmosphere in the store, ranging from blue to green to red.

United Nude is distributed in over 300 points of sale worldwide in over 30 territories. Up next for the brand in early 2010, are flagship stores to be opened in Shanghai and New York.

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