3D Printers for all

Product design

During the three crazy sale days at department store de Bijenkorf, the general public were treated to 3D printed items, live printing and the chance to purchase their very own 3D printer.

By Editor Design.nl / 20-10-2011

Until now 3D printing has been considered expensive and only available to a selected few. Freedom Of Creation plans to change this by selling it’s design collection as well as 3D printers at 9 Bijenkorf department stores in The Netherlands during the “3 Dwaze Dagen”.

Some products of the collection were 3D printed live on the spot during these 3 crazy Bijenkorf annual sales days. The department stores which were part of this event are Amsterdam, Amstelveen, Arnhem, Den Haag, Eindhoven, Enschede, Maastricht, Utrecht and Rotterdam.

The Bijenkorf website “3 Dwaze Dagen” is the most visited website in the Netherlands during these 3 days, with visitors numbers climbing over 3 million. Meanwhile the stores themselves attracted over a million shoppers.

Freedom Of Creation collaborates with Bits from Bytes, a 3D printer manufacturer from the UK, in order to bring the technology into people’s homes. It will be the first time 3D printers have been commercialized by a large mainstream department store chain in the world. The special Bijenkorf introduction price for the 3D printers is set at €1247,- which enables anybody to become the designer they always wanted to be.